Fortune General Mills places big bet on gluten–free CheeriosFortunePowell told the analysts that some 90% of Cheerios products will be gluten–free, and the company's cereal business unit is working on an aggressive marketing campaign to get the word out. For instance, General Mills is planning a massive merchandising … and more » Brought to you by Google […]

Observer These Popular Cereals Went Gluten–Free Before CheeriosObserverCeliac sufferers and other gluten-avoiders have been rejoicing at the news that Cheerios are going gluten–free, and that Lucky Charms are soon to follow suit. I, personally, am thrilled—I have warm and fuzzy memories of being around 5, and watching my … Brought to you by Google News. […]

The Idaho Statesman Dr. Akshay Gupta column: Make sure you need to go gluten–free before you go …The Idaho StatesmanGluten is a protein, found in wheat, barley, oats and rye. It's not “glue,” although the protein derives its name from the word glue, and it doesn't “stick” to the intestines like glue either. Gluten sensitivity, […]

USA TODAY College 19 struggles of living gluten–free, as told by Ross GellerUSA TODAY CollegeIf you're like me and have been told by the doctor that gluten is your worst enemy, then you know the pain of being gluten free is real. Ross Geller is here to tell you he gets your pain too. I'm […]

AgencySpy Saatchi & Saatchi Tells Cheerios' 'Gluten Free Story'AgencySpyEarlier this summer, General Mills released gluten free versions of five of its Cheerios lines. In the 60-second spot, 50-year Cheerios research and development veteran Phil Zietlow explains how the new gluten free products came to be, and it's a …General Mills Will Introduce Gluten–Free Cheerios on […]

Tidbits: Gluten–free junk foodMinneapolis Star TribuneGrocery firms' happiness to meet the popular appetite for gluten–free items continues unabated, and even seems to have moved up a notch. Mr. Tidbit might be overreacting to the appearance of a new product from Lance, but he's pretty sure that a Rubicon … Brought to you by Google News. Read […]

Pittsburgh Post-Gazette Food Column: On a gluten–free diet? Then head to the carnival at PittPittsburgh Post-GazetteThankfully, for University of Pittsburgh students, there's built-in support in the form of the Gluten Free Awareness League. President Elizabeth Dierkes, a junior studying exercise science, says the group plans activities at least biweekly to help … and more » Brought […]

Wall Street Journal Gluten–Free Diet Has No Benefit for Children With Autism, Study FindsWall Street JournalThe new work, conducted by researchers at the University of Rochester Medical Center, examines the gluten–free, casein-free diet and offers what many experts in the field say perhaps the highest-quality evidence to date that eliminating proteins found …Popular diet for […]

Florida Times-Union Gluten–Free Glutton: Jaguars behind the times in offering alternativesFlorida Times-UnionI made my first visit this season to Marlins Park in Miami and was pleased to find a dedicated cart with only gluten–free products, even if the cart carried the fallacious label of “Fit Cart.” Believe me, there was nothing “fit” about my gluten–free […]

New York Post Baked by Melissa to open new shop featuring gluten–free treatsNew York PostFashionistas strolling in the Fashion District will soon be able to get a teensy sweet treat without breaking their gluten–free diets. Cupcake-maker Baked by Melissa will open a new shop in November — adjacent to its existing Seventh Avenue store … […]