Coors is about to launch a major PR offensive to tout its new gluten-free beer in line with the dietary trend that continues to gain followers. After first teasing the launch to AdAge earlier this year, Coors has officially launched its new Coors Peak, pitched as the world’s first naturally gluten-free lager. While other gluten-free beers are sorghum-based or chemically treated, Coors Peak is …
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